About Soloona
Your booking software knows exactly who stopped coming in. It has never once mentioned it. That silence is the entire reason this product exists.
Soloona is built for Hair Salons, Med Spas, IV Therapy, Skincare Studios, Beauty Studios, Massage Studios, Hair Removal Studios, Tattoo & Piercing, Nail Salons, Barbershops, Wellness Centers, Spas.
Anyone who has run a salon already knows this. The software you use to take bookings is good at taking bookings, and completely silent about everything after.
A client who came every five weeks for two years and hasn't been in since March doesn't generate an alert. A call missed during a colour service leaves no trace. A delighted client walks out without ever being asked for the review that would have brought in the next three.
None of that is a gap in the calendar. It's a gap in what anyone bothered to tell you.
Principles are cheap when they're free. These are the ones with a price tag — which is the only reason they're worth telling you about.
Competitors survey clients first and route only the delighted ones to Google. It inflates a rating and it breaks Google's review policies and the FTC's rules on consumer reviews. We send to every eligible client. Sometimes that means a three-star review. It also means the profile survives.
Costs us: a lower average rating in month one.
Every client we import begins with no permission on file, and stays that way until there is a real opt-in. A phone number in a spreadsheet is not consent. Under the TCPA, getting this wrong runs $500 to $1,500 per message — and it lands on the salon.
Costs us: a smaller sendable list than the demo would like.
When a message is not sent, we log who, when, and exactly why. If a client asks why they were contacted — or a regulator does — the answer is a query, not a shrug. Marketing tools are usually built to hide this. We put it on its own screen.
Costs us: a feature that makes our own numbers look worse.
Los Angeles, Orange County, and the rest of Southern California. Not a general-purpose CRM with a salon skin — every threshold in the product is set from how these businesses actually rebook.
Soloona is a product of Orbioom, based in Los Angeles, CA. We build software for appointment businesses — which mostly means listening to owners describe a problem the software they already pay for has never surfaced.
A real conversation beats a feature list. Bring your client list and we'll show you who's gone quiet and what it's worth — on your numbers, not a case study.
hello@soloona.appFifteen minutes. No migration, nothing to move, and you keep the booking software you already use.
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