Built for beauty studios
Marketing for lash and brow studios
Lash fills are the closest thing in beauty to a subscription. Two to three weeks, reliably, until the day someone stops — and then the whole revenue line from that client disappears at once.
- Fill cycle
- 2–3 wks
- Typical fill
- $95
- When to reach out
- 5 wks
SofiaJasBed 3
A beauty studio morning in Soloona — real services, typical LA rates.
What actually goes wrong
With a two-week cycle, a client who misses a single fill is already noticeable — but only if you're counting. Most studios find out a regular has gone when they happen to think of her.
None of this is a failing of your booking software. It was built to take appointments, and it does that well. It was never built to tell you who stopped making them.
- Overdue windows tuned to a two-week cycle, not a generic ninety days.
- Automated win-backs that go out after one missed fill, with a cooldown so nobody gets nagged.
- Reviews requested at the point when a fresh set looks best.
The clock you are actually running on
- Week 0 Full set
- Week 2 Fill due
- Week 5 We text — set still salvageable
- Week 7 Set is gone. Full price to restart.
Works with
GlossGenius, Vagaro, Square, Booksy
Or import your client list from any spreadsheet export.
The move that pays
Miss two fills and the set is gone
Lashes are the tightest rebooking rhythm in beauty — and the least forgiving. A client who skips two fills is starting from scratch, which most of them decide to do somewhere else.
See how the automation worksToday · Soloona
Hi Dana, your fill is due this week — want your usual Thursday with Sofia? soloona.app/b/juniper
Delivered
Drafted for you. Nothing sends until a person presses send.
Move the sliders to your own numbers
This is the part nobody wants to look at. The figures start where a typical beauty studio sits.
If a quarter of your clients drift away over a year — the figure we use as a working assumption, not an industry statistic — that is
walking out of the door — clients who simply stopped coming, without ever cancelling anything.
Win back just 1 in 5 $12,600
Soloona, per year $1,788
That is 7.0× what the software costs.
Included, not extra
A real website for your beauty studio
Not a template in a brochure — a complete, working site with your services, your team and online booking wired into the same calendar the front desk uses. Set up with you as a separate one-off; ask us for a quote.
Browse all sixteen designs
What matters most for beauty studios
Win-Back Campaigns
Set a rule once — say, anyone who hasn't been in for 90 days and has visited at least twice — and Soloona finds them for you. A send cap on every run means one rule can never blast your whole book.
Automated Flows
Birthday notes and service-due nudges go out on their own once you switch them on, inside the hours you set. Appointment reminders run on a schedule too, so nobody has to remember to send them.
Review Generation
Soloona lists the clients who just came in and have not been asked yet, and sends the request with a direct link to your Google profile. Requests go to every eligible client, not just the ones you think will say something nice — filtering who gets asked violates Google's policies and FTC rules, so we don't do it.
See it on your own client list
Send an export from whatever you use now. We’ll load it and show you exactly who is past 35 days — then you decide. No migration, nothing to move, no card.