Built for nail salons
Marketing for nail salons
Nail clients run on the shortest cycle in the industry, which cuts both ways: they come back often, and they replace you fast. There is very little room between a missed appointment and a lost client.
- Fill cycle
- 2–3 wks
- Typical gel set
- $65
- When to reach out
- 5 wks
LinhTamStation 4
A nail salon morning in Soloona — real services, typical LA rates.
What actually goes wrong
At a two-week rhythm, a client who hasn't been in for five weeks has almost certainly been somewhere else. By ninety days the conversation is over.
None of this is a failing of your booking software. It was built to take appointments, and it does that well. It was never built to tell you who stopped making them.
- Overdue windows measured in weeks, matching how nail clients actually book.
- Win-backs that go out after one missed cycle, capped so nobody is pestered.
- Recover missed calls immediately — walk-in enquiries don't leave voicemails.
The clock you are actually running on
- Week 0 Full set
- Week 2 Fill due
- Week 5 We text — she's still yours
- Week 8 She walked into the place by the market
Works with
Vagaro, Square, Booksy, GlossGenius
Or import your client list from any spreadsheet export.
The move that pays
The tightest rhythm and the shortest memory
Nail clients rebook on a two-week clock and switch on impulse — the salon nearest to where they happen to be. Being the one who texts first, at week five, is most of the battle.
See how the automation worksToday · Soloona
Hi Dana, your fill is due — Linh has Saturday 2pm if you want it. Book here: soloona.app/b/juniper
Delivered
Drafted for you. Nothing sends until a person presses send.
Move the sliders to your own numbers
This is the part nobody wants to look at. The figures start where a typical nail salon sits.
If a quarter of your clients drift away over a year — the figure we use as a working assumption, not an industry statistic — that is
walking out of the door — clients who simply stopped coming, without ever cancelling anything.
Win back just 1 in 5 $9,600
Soloona, per year $1,788
That is 5.4× what the software costs.
Included, not extra
A real website for your nail salon
Not a template in a brochure — a complete, working site with your services, your team and online booking wired into the same calendar the front desk uses. Set up with you as a separate one-off; ask us for a quote.
Browse all sixteen designs
What matters most for nail salons
Win-Back Campaigns
Set a rule once — say, anyone who hasn't been in for 90 days and has visited at least twice — and Soloona finds them for you. A send cap on every run means one rule can never blast your whole book.
Review Generation
Soloona lists the clients who just came in and have not been asked yet, and sends the request with a direct link to your Google profile. Requests go to every eligible client, not just the ones you think will say something nice — filtering who gets asked violates Google's policies and FTC rules, so we don't do it.
Automated Flows
Birthday notes and service-due nudges go out on their own once you switch them on, inside the hours you set. Appointment reminders run on a schedule too, so nobody has to remember to send them.
See it on your own client list
Send an export from whatever you use now. We’ll load it and show you exactly who is past 35 days — then you decide. No migration, nothing to move, no card.