Built for massage studios
Marketing for massage studios
Massage has a large first-visit problem: plenty of people come once, on a gift card or a bad back, and never return. The difference between a one-off and a regular is usually one well-timed message.
- Typical rhythm
- 3–4 wks
- Typical session
- $145
- When to reach out
- 8 wks
TomasRaeRoom 2
A massage studio morning in Soloona — real services, typical LA rates.
What actually goes wrong
First visits get logged and forgotten. Nobody follows up, so a client who would happily have come monthly becomes a single line in last year's revenue.
None of this is a failing of your booking software. It was built to take appointments, and it does that well. It was never built to tell you who stopped making them.
- Identify single-visit clients and reach them while the visit is still recent.
- Win back regulars who fell out of their rhythm after a busy month.
- Fill quiet weekday hours with an offer to the right segment.
The clock you are actually running on
- Week 0 Session
- Week 4 Tension back
- Week 8 We text — they meant to rebook
- Week 12 They found someone closer
Works with
Vagaro, Square, Booksy
Or import your client list from any spreadsheet export.
The move that pays
They meant to rebook. That's the whole problem.
Nobody leaves a massage therapist on purpose. They walk out relaxed, mean to book the next one, and life happens. Eight weeks later they book wherever comes up first on their phone.
See how the automation worksToday · Soloona
Hi Dana, it's been a while since your last session with Tomas. Same time Thursday? soloona.app/b/juniper
Delivered
Drafted for you. Nothing sends until a person presses send.
Move the sliders to your own numbers
This is the part nobody wants to look at. The figures start where a typical massage studio sits.
If a quarter of your clients drift away over a year — the figure we use as a working assumption, not an industry statistic — that is
walking out of the door — clients who simply stopped coming, without ever cancelling anything.
Win back just 1 in 5 $8,700
Soloona, per year $1,788
That is 4.9× what the software costs.
Included, not extra
A real website for your massage studio
Not a template in a brochure — a complete, working site with your services, your team and online booking wired into the same calendar the front desk uses. Set up with you as a separate one-off; ask us for a quote.
Browse all sixteen designs
What matters most for massage studios
Win-Back Campaigns
Set a rule once — say, anyone who hasn't been in for 90 days and has visited at least twice — and Soloona finds them for you. A send cap on every run means one rule can never blast your whole book.
Campaigns
Build a segment from how long it has been since someone came in, then text it. Every send checks consent and unsubscribes first, and anyone who has opted out is dropped before the message is even rendered.
Client Insights
Every client, when they last came in, how often they come, and what they spend. Soloona works out each client's own visit rhythm, so it can tell you who is overdue by their standard rather than by a number you guessed.
See it on your own client list
Send an export from whatever you use now. We’ll load it and show you exactly who is past 60 days — then you decide. No migration, nothing to move, no card.