Built for skincare studios
Marketing for skincare studios
Facials and peels work on a course, not a single visit, and the results argument only holds if the client keeps showing up. Retention is the product.
- Facial cycle
- 4–6 wks
- Typical facial
- $165
- When to reach out
- 9 wks
ElenaRoom 1Room 2
A skincare studio morning in Soloona — real services, typical LA rates.
What actually goes wrong
Clients who booked a course and completed three of six sessions rarely tell you they're done. They just stop scheduling, and the front desk has no list of who was mid-course.
None of this is a failing of your booking software. It was built to take appointments, and it does that well. It was never built to tell you who stopped making them.
- Spot clients who fell out of a treatment rhythm and reach them before the gap becomes a habit.
- Ask for reviews after a visit where the skin looks its best.
- Send seasonal offers to the right group instead of the whole list.
The clock you are actually running on
- Week 0 Facial
- Week 5 Skin ready again
- Week 9 We text — results still visible
- Week 14 Routine abandoned
Works with
Vagaro, Square, GlossGenius, Boulevard
Or import your client list from any spreadsheet export.
The move that pays
A skincare plan only works if they come back
You sold them a six-treatment course. They did three. The results stall, they blame the treatment, and you never hear why. A nudge at week nine keeps the course — and the outcome — intact.
See how the automation worksToday · Soloona
Hi Dana, you're 3 of 6 through your peel course. Want to keep the results going? Book here: soloona.app/b/juniper
Delivered
Drafted for you. Nothing sends until a person presses send.
Move the sliders to your own numbers
This is the part nobody wants to look at. The figures start where a typical skincare studio sits.
If a quarter of your clients drift away over a year — the figure we use as a working assumption, not an industry statistic — that is
walking out of the door — clients who simply stopped coming, without ever cancelling anything.
Win back just 1 in 5 $9,333
Soloona, per year $1,788
That is 5.2× what the software costs.
Included, not extra
A real website for your skincare studio
Not a template in a brochure — a complete, working site with your services, your team and online booking wired into the same calendar the front desk uses. Set up with you as a separate one-off; ask us for a quote.
Browse all sixteen designs
What matters most for skincare studios
Win-Back Campaigns
Set a rule once — say, anyone who hasn't been in for 90 days and has visited at least twice — and Soloona finds them for you. A send cap on every run means one rule can never blast your whole book.
Review Generation
Soloona lists the clients who just came in and have not been asked yet, and sends the request with a direct link to your Google profile. Requests go to every eligible client, not just the ones you think will say something nice — filtering who gets asked violates Google's policies and FTC rules, so we don't do it.
Campaigns
Build a segment from how long it has been since someone came in, then text it. Every send checks consent and unsubscribes first, and anyone who has opted out is dropped before the message is even rendered.
See it on your own client list
Send an export from whatever you use now. We’ll load it and show you exactly who is past 75 days — then you decide. No migration, nothing to move, no card.