Built for spas
Marketing for day spas
Spa demand arrives in waves — holidays, Mother's Day, wedding season — and then goes quiet. The business problem isn't the peaks, it's the flat weeks between them.
- Typical rhythm
- 8–12 wks
- Typical visit
- $225
- When to reach out
- 16 wks
IrisRoom 1Room 2
A spa morning in Soloona — real services, typical LA rates.
What actually goes wrong
Gift-card season brings people through the door once. Almost none of them are contacted again, so every quiet February starts from zero instead of from last December's list.
None of this is a failing of your booking software. It was built to take appointments, and it does that well. It was never built to tell you who stopped making them.
- Reach last season's one-time visitors before the next quiet stretch.
- Send offers to a specific segment to fill known-slow weeks.
- Measure what a campaign actually returned rather than guessing.
The clock you are actually running on
- Week 0 Spa day
- Week 10 Due for the next one
- Week 16 We text — occasion-led, so timing matters
- Week 26 They booked a hotel spa instead
Works with
Vagaro, Boulevard, Square, Booksy
Or import your client list from any spreadsheet export.
The move that pays
Occasion-led, which makes timing everything
Spa visits cluster around birthdays, anniversaries and the week before a holiday. Reaching someone in the right fortnight is worth more than reaching everyone in the wrong one.
See how the automation worksToday · Soloona
Hi Dana, your birthday month — your usual room and a glass on us. Book here: soloona.app/b/juniper
Delivered
Drafted for you. Nothing sends until a person presses send.
Move the sliders to your own numbers
This is the part nobody wants to look at. The figures start where a typical spa sits.
If a quarter of your clients drift away over a year — the figure we use as a working assumption, not an industry statistic — that is
walking out of the door — clients who simply stopped coming, without ever cancelling anything.
Win back just 1 in 5 $6,000
Soloona, per year $1,788
That is 3.4× what the software costs.
Included, not extra
A real website for your spa
Not a template in a brochure — a complete, working site with your services, your team and online booking wired into the same calendar the front desk uses. Set up with you as a separate one-off; ask us for a quote.
Browse all sixteen designs
What matters most for spas
Win-Back Campaigns
Set a rule once — say, anyone who hasn't been in for 90 days and has visited at least twice — and Soloona finds them for you. A send cap on every run means one rule can never blast your whole book.
Campaigns
Build a segment from how long it has been since someone came in, then text it. Every send checks consent and unsubscribes first, and anyone who has opted out is dropped before the message is even rendered.
Reporting
Review requests sent and clicked, clients overdue and the value sitting in them, takings by day, and stock that needs reordering. Export any of it to CSV, PDF or Word. Numbers you can act on, not a vanity dashboard.
See it on your own client list
Send an export from whatever you use now. We’ll load it and show you exactly who is past 120 days — then you decide. No migration, nothing to move, no card.