Built for hair salons
Marketing for hair salons
A colour client on a six-week cycle who misses two appointments has usually found someone else — and nobody at the front desk noticed, because there was never a cancelled booking to see. Hair salons lose clients to silence, not to complaints.
- Colour cycle
- 5–8 wks
- Typical balayage
- $285
- When to reach out
- 10 wks
NicoleAndreMia
A hair salon morning in Soloona — real services, typical LA rates.
What actually goes wrong
Your calendar shows who booked. It has nothing to say about who stopped. The client who came every six weeks for two years and hasn't been in since March isn't on any report — she's just absent, and absence doesn't trigger anything.
None of this is a failing of your booking software. It was built to take appointments, and it does that well. It was never built to tell you who stopped making them.
- Flag colour clients at ten weeks, before the twelve-week point where they've usually found a new stylist.
- Ask for a Google review while the blowout still looks good — the same day, not a week later.
- Catch the calls that go to voicemail while your hands are in someone's hair.
The clock you are actually running on
- Week 0 Colour appointment
- Week 6 Roots showing
- Week 10 We text her — still yours
- Week 14 Without the text, she's someone else's
Works with
Vagaro, Boulevard, GlossGenius, Square, Booksy
Or import your client list from any spreadsheet export.
The move that pays
Catch colour clients at ten weeks
A six-week colour client who misses two appointments has found someone else, and nobody noticed because there was never a cancellation to see. We watch the gap, not the calendar.
See how the automation worksToday · Soloona
Hi Dana, your colour is probably ready for a refresh. We kept your formula on file. Book here: soloona.app/b/juniper
Delivered
Drafted for you. Nothing sends until a person presses send.
Move the sliders to your own numbers
This is the part nobody wants to look at. The figures start where a typical hair salon sits.
If a quarter of your clients drift away over a year — the figure we use as a working assumption, not an industry statistic — that is
walking out of the door — clients who simply stopped coming, without ever cancelling anything.
Win back just 1 in 5 $8,633
Soloona, per year $1,788
That is 4.8× what the software costs.
Included, not extra
A real website for your hair salon
Not a template in a brochure — a complete, working site with your services, your team and online booking wired into the same calendar the front desk uses. Set up with you as a separate one-off; ask us for a quote.
Browse all sixteen designs
What matters most for hair salons
Win-Back Campaigns
Set a rule once — say, anyone who hasn't been in for 90 days and has visited at least twice — and Soloona finds them for you. A send cap on every run means one rule can never blast your whole book.
Review Generation
Soloona lists the clients who just came in and have not been asked yet, and sends the request with a direct link to your Google profile. Requests go to every eligible client, not just the ones you think will say something nice — filtering who gets asked violates Google's policies and FTC rules, so we don't do it.
Client Insights
Every client, when they last came in, how often they come, and what they spend. Soloona works out each client's own visit rhythm, so it can tell you who is overdue by their standard rather than by a number you guessed.
See it on your own client list
Send an export from whatever you use now. We’ll load it and show you exactly who is past 90 days — then you decide. No migration, nothing to move, no card.