Built for barbershops
Marketing for barbershops
Barbershops run on volume and habit. A regular on a three-week cut is worth roughly seventeen visits a year, and the whole thing rests on him not falling out of the routine.
- Cut cycle
- 2–4 wks
- Typical fade
- $55
- When to reach out
- 6 wks
DevMarcoChair 3
A barbershop morning in Soloona. Real services, typical LA rates.
What actually goes wrong
A missed call during a fade is a walk-in who went to the shop down the street. Nobody leaves a voicemail for a haircut. They just call the next place.
None of this is a failing of your booking software. It was built to take appointments, and it does that well. It was never built to tell you who stopped making them.
- Text back automatically when a call goes unanswered, with a link to book.
- Reach regulars who have slipped past their usual gap.
- Build the Google profile that decides which shop a newcomer walks into.
The clock you are actually running on
- Week 0 Cut
- Week 3 Growing out
- Week 6 We text, before he tries the new shop
- Week 9 He's got a new barber now
Works with
Square, Booksy, Vagaro
Or import your client list from any spreadsheet export.
The move that pays
A barber's client list is loyalty until it isn't
Men rebook by habit and switch by accident, one time you couldn't fit them in, one walk-in somewhere else. Six weeks of silence is when a regular quietly becomes somebody else's regular.
See how the automation worksToday · Soloona
Hi Dana, Dev's got Friday 5pm open if you're due. Book here: soloona.app/b/juniper
Delivered
Drafted for you. Nothing sends until a person presses send.
Move the sliders to your own numbers
This is the part nobody wants to look at. The figures start where a typical barbershop sits.
If a quarter drift away this year, that is
out of the door. clients who stopped coming without ever cancelling.
Win back just 1 in 5 $5,413
Soloona, per year $1,788
That is 3.0× what the software costs.
25% is a working assumption, not an industry statistic.
Included, not extra
A real website for your barbershop
Not a template in a brochure, a complete, working site with your services, your team and online booking wired into the same calendar the front desk uses. Set up with you as a separate one-off; ask us for a quote.
Browse all sixteen designs
What matters most for barbershops
Client Insights
Every client, when they last came in, how often, and what they spend. Overdue means overdue for them, not ninety days for everybody.
Win-Back CampaignsComing soon
Set a rule once, say ninety days without a visit, and the win-backs go out on their own with a cooldown so nobody is pestered.
Review GenerationComing soon
The clients who just came in and have not been asked yet, with a direct link to your Google page. No survey gate, because filtering out unhappy people is against Google's rules.
See it on your own client list
Send an export from whatever you use now. We’ll load it and show you exactly who is past 45 days, then you decide. No migration, nothing to move, no card.